We get a lot of questions about the Life Tie logo. When people think about neckties, they often think only about business and profits. Ties have always been about expression of the values that we connect with. With Life Tie they are about compassion and connecting with the people that are close to us. The Life Tie Project reinstates the tie to its former glory.
Ties are worn on special occasions, during job interviews, important meetings and celebrations. These happen to be some of the best times to bring up cancer research and talk about what Life Tie stands for. The heart is a universal symbol for compassion and the tie is a universal symbol for profit. Life Tie combines the elements of each into a powerful mechanism for funding healthcare innovation.
What is the most important part of the tie – is it the knot, the patterns, the color? Those things are all very important, but it’s the conversation that a tie can start that gives the necktie its real power. The power to spread ideas and change lives.