Look good. Be good. Think good? This New York Times article – Mind Games: Sometimes a White Coat Isn’t Just a White Coat – echos Life Tie’s belief that what you wear can affect how you act and think. While our ties are meant to inspire meaningful conversations and symbolize commitment to health and cancer solutions – they may be even more powerful. Clothing has long been known to shape the perception of those around you, however it may also affect your own cognitive abilities. This article describes a series of experiments that demonstrates how wearing a doctor’s lab coat can improve one’s ability to pay attention. Clothing helps shape our own self-perception and role-playing. We think the same is true of Life Tie (and scarves). Put one on and you may just find yourself making better decisions about health, spreading the message of important cancer research and taking the time to appreciate the loved ones in your life.